The product manager is ultimately responsible for the team developing the product. Product managers should know their product inside and out to where they can help create a messaging campaign that targets the correct audience and use case. He marketed it as “1,000 songs in your pocket.”Īs Apple CEO, Steve Jobs involved himself as a de facto product manager by having a hand in the design, direction, vision, and messaging of its most important products, including the iPod.
PRODUCT MANAGER VS PROGRAM MANAGER PORTABLE
Apple wasn’t the first to the game in the portable digital music scene, but Steve wanted to make the iPod the standard to which all other devices aspired. Jobs understood the iPod was more than just another MP3 player. Take the unveiling of the iPod for instance: The black turtle neck, mom jeans, and white New Balance shoes are practically a Silicon Valley icon at this point because of Jobs’ memorable presentation style when unveiling a new Apple product. You guessed it, here comes your second Steve Jobs example. The product manager works closely with marketing to develop the messaging strategy and sometimes even delivers that messaging to the public. The product manager doubles as the product evangelist by developing the position and messaging presented to the consumer. The great thing about defining the vision of the product is your intimate knowledge of its features, target audience, and use cases. Develops the position and messaging for the product Just please, don’t yell at your team and make them feel miserable. This strength eventually led to his reinstatement at Apple and subsequent success as the CEO after delivering hit after hit with the iMac, iPod, and iPhone. These flaws aside, Jobs was known for his vision. This was a job he notoriously took a little too seriously, to the point of creating a severely hostile work environment, which contributed to his initial exit from the company.
Instead, he set and guided the vision of these two products throughout the development process.
PRODUCT MANAGER VS PROGRAM MANAGER CODE
He famously never wrote a line of code for any Apple product. While I’m aware that the first Steve Jobs biopic scrubbed away a lot of his rough image, this scene is an interesting rendition of what a product manager is supposed to do. Before Apple fired Jobs, he led the development of the Apple LISA and original Macintosh. Steve Jobs is a fantastic example for this. Their purpose is communicating the needs and requirements to the development team in order to make that vision a reality. The product manager is the centralized visionary of the development process. While this responsibility makes the product manager sound like a glorified TED talker, it is one of the foremost and important duties of this role. I’m warning you now, I have plenty of Steve Jobs product management examples cued up for this section because, well, I’m an Apple fanboy, and you’re just gonna have to deal with it. Now that you understand the general difference between the product manager and project manager, let’s dive deeper into what a product manager is responsible for. What is a product manager responsible for? Therefore the product manager will always work closely with the project manager throughout the development life cycle with the former dealing more in the high-level responsibilities, while the latter works more closely with a team. Product development is, essentially, a project. On the other hand, a project manager is the driving force and oversight of projects. They drive the vision and initiative when creating products. The devil is in the details (sue me, I like cliches) when it comes to these two positions, and in some ways, there is some overlap.Ī product manager, sometimes known as a product owner, is the shot caller with the development of new products. These two titles sound nearly identical, and you might even think they are interchangeable. However, before we jump into that, what is a project manager and product manager? Product manager vs project manager: What’s the difference? That’s why I’ve broken down the responsibilities of each role along with fitting examples for each one. If this is your first experience with these terms, you’d be forgiven for wondering what the difference is between a product manager and a project manager. Today, we’re exploring two of the most mixed-up roles in the business world: product managers and project managers. Learn the differences between these two key roles. Product managers and project managers: similar terms with completely different job responsibilities.
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